Be More Persuasive With Data: Improve How You Communicate Visually


Speaker: Stephanie D. H. Evergreen

5 out of 5 based on 2 customer ratings
(2 customer reviews)


SKU: 092214

Webinar Description

You will receive the online recording as soon as you order. Check your in-box.

Open the minds of staff and colleagues to what your data is really saying by communicating more effectively at the visual level.

Many people struggle with understanding the significance of data when it is communicated in words and numbers but are quick to process information presented in a visual format.

Join Stephanie D. H. Evergreen for a 2-hour webinar on how to present data so that your staff and colleagues will really see it and remember it. Grounded in research on cognition and graphic design, this webinar explores the most effective ways to construct graphs using Microsoft Excel, and the most effective ways to build PowerPoint slides. Stephanie will share creative ideas for engaging audiences in discussions about the visuals. Take advantage of this opportunity to improve the way you communicate about data!

Webinar Topics:

  • How brains process information–why good visual communication is so important
  • Prioritize and order data to help your audience “get it” at a glance
  • Make data pop with color–How to highlight and organize data with colors
  • What type of graph is best for the data you want to present
  • Tips to optimize and maximize text in a graph or slide
  • Dashboards–don’t overlook them. How they help you communicate to different audiences 
  • Keeping audiences visually–and intellectually–engaged 

2 reviews for Be More Persuasive With Data: Improve How You Communicate Visually

  1. 5 out of 5

    (verified owner):

    Thanks! The presentation was engaging, relaxed and informative with easily applied suggestions.

    I am presenting at a conference in a couple of weeks. I will include more visuals and better graphs of data to make the information more easily understood.

    -Tracy Mazurkiewicz, John Stewart Elementary, Kaneland School District #302, Maple Park, Illinois

  2. 5 out of 5


    This was the best online presentation that I have ever seen…and I have seen a lot.

    -Nicole Morgan, Director, Yukon Department of Education, Whitehorse, Yukon Territory

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About the Speaker

Stephanie D. H. Evergreen

Stephanie D. H. Evergreen is a sought-after speaker, designer, and evaluator who brings a research-based approach to the effective representation of data. She holds a PhD in interdisciplinary evaluation. Her dissertation is on graphic design use in written evaluation reporting.

Within the American Evaluation Association, Stephanie founded a topical interest group on data visualization and reporting. She also led the first known initiative to change the culture of presentation within a professional association, the Potent Presentations Initiative.

She is co-editor and co-author of two issues of New Directions for Evaluation on data visualization (Part 1 and Part 2).She regularly blogs on data presentation and is a guest blogger for Presentation Magazine, Beth Kanter, and aea365.

Her book, Presenting Data Effectively: Communicating Your Findings for Maximum Impact, was published by Sage in fall 2013.


Frequently Asked Questions

How does a webinar work?

It’s simple. On the day of the event, you click on the link we provide. Enter your name and email address and you’re in! If your computer has good audio, the audio will be streamed to your computer along with the PowerPoint presentation. If your computer does not have audio, a phone number is provided so that you can access the audio by speaker phone.

How many can access the event per registration?

Registration is by site, not by individual, so there is no limit to the number of people who can participate at your site. We do request no more than one phone connection per site.

My school district only pays by purchase order. Do you accept POs?

Yes. You may fax the PO to 815-461-5647 or call us at 207-632-1954. Please include the full name and email address of the registrant.

What is the difference between the recording link and the CD-ROM?

Both include the synchronized audio and PowerPoint, but the link may only be accessed for 30 days. The CD-ROM provides a permanent record of the webinar.