The Instructional Leaders’ Guide to Teaching Writing: What’s New, What’s Effective and What Will Help Your Students Meet and Exceed Rigorous Writing Standards


Speaker: Ruth Culham

$197.00 $97.00 + shipping and handling

SKU: 200-92513

Webinar Description

Snapshot: Writing instruction is a hot topic. With the focus on writing in the Common Core State Standards and on the role of writing in increasing student achievement across the curriculum, writing now has a seat at the “big table” with reading and math.

As an administrator and/or instructional leader, you need to be up to speed on the new thinking in writing instruction. You need to be familiar with current strategies and approaches so you can support teachers and students in your school.

Ruth Culham, expert in writing assessment and instruction, discusses a new 4Ws model for writing instruction (writing process, writing traits, writing modes, and writing workshop). She will show you how research-based dynamic writing practices can help students in your schools meet and exceed the Common Core or state standards. You’ll try your hand at assessing writing and learn how formative assessment can transform students’ writing. Find out what you need to know to launch a writing revolution in your schools.

Webinar Topics:

  • Writing and the Common Core
  • Dynamic writing practices that work: the 4 Ws
  • Trait-based assessment to inform instruction
  • Reading that promotes writing
  • Creating a culture where writing thrives
  • Resources and planning– next steps


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About the Speaker

Ruth Culham

Ruth Culham

is the president of the Culham Writing Company and former Unit Manager of the Assessment Program at Education Northwest in Portland, Oregon. Ruth Culham, EdD, is a recognized expert in the traits of writing field and author of many professional resources published by Scholastic, including 6+1 Traits of Writing: The Complete Guide, Grades 3 and Up; 6+1 Traits of Writing: The Complete Guide for the Primary Grades; and Traits of Writing: The Complete Guide for Middle School, winner of the 2011 Teacher’s Choice award.

As a pioneering researcher in this field, Ruth creates and conducts teacher workshops to provide professional development at local, district, and state levels; at state and national conferences she’s a featured speaker on teaching writing using the traits. The highlight of her 19-year teaching career was being named English Teacher of the Year in Montana. But most recently, she’s proudest of authoring Traits Writing, a revolutionary writing program for grades K-8 available from Scholastic.

Frequently Asked Questions

How does a webinar work?

It’s simple. On the day of the event, you click on the link we provide. Enter your name and email address and you’re in! If your computer has good audio, the audio will be streamed to your computer along with the PowerPoint presentation. If your computer does not have audio, a phone number is provided so that you can access the audio by speaker phone.

How many can access the event per registration?

Registration is by site, not by individual, so there is no limit to the number of people who can participate at your site. We do request no more than one phone connection per site.

My school district only pays by purchase order. Do you accept POs?

Yes. You may fax the PO to 815-461-5647 or call us at 207-632-1954. Please include the full name and email address of the registrant.

What is the difference between the recording link and the CD-ROM?

Both include the synchronized audio and PowerPoint, but the link may only be accessed for 30 days. The CD-ROM provides a permanent record of the webinar.